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Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing your Tip 1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF What looks good to you is not necessarily effective for your Do market research and test your strategies on your target Tip 2. YOU MUST ANSWER THESE FOUR CRITICAL MARKETING Question 1: WHAT'S THIS ABOUT? Is it immediately clear to the reader what is being offered? Question 2: WHAT'S IN IT FOR ME? The big benefits are very clear and directly stated... not How do you handle each one when they arrive makes what Question 3: CAN I TRUST YOU? How do I know you are safe and credible? Can I find out People don't trust any more especially if all your contact Create a safe place for them to be -- a comfort zone. If People are either boulders or blue birds. Blue birds are Question 4: DO I FEEL GOOD ABOUT THIS? Do I WANT to engage you? Do I feel COMPELLED to click or Lots of questions need to be answered to deliver the Tip 3. ALWAYS INCLUDE THESE THREE KEY ELEMENTS IN YOUR Element 1: POWERFUL HEADLINE This grabs their attention and lets the reader know what you Element 2: COMPELLING CALL TO ACTION Your desired result is to motivate your ideal client to act Element 3: OFFER THEM MULTIPLE CONTACT METHODS Tip 4. CREATE A SYSTEM Design a marketing system that you can implement repeatedly. No, I didn't say it was going to be easy. When I work with Don't waste your time, effort, and money with one-shot deals Tip 5: FOLLOW UP, FOLLOW UP, AND FOLLOW UP AGAIN Following up is one of the biggest areas independent If you want to always have that "personal touch" with Working with many independent professionals this past year, Remember people are at different levels and need to build Always contact your leads within 24 hours of receiving them. Always follow up by e-mail, telephone, etc, multiple times. These elements will make all the difference in the world Catherine Franz is a Cetified Coach with niches
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