| |
| |
|
Marketing Information |
|
|
|
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the effectiveness of your survey. Here are 12 tips for developing an effective questionnaire. 1. Write a good introduction - The beginning of your survey should have an introduction of the survey. It should state your objective in a way that grabs the attention of potential respondents and encourages them to take the survey. Also, since it is easy for online survey respondents to abandon your survey, you should include instructions on how to complete the survey and an estimate of how much time it will take. 2. Ask questions that provide the information you need - Always keep your objective and the information that you need to gather to achieve it in mind while asking the questions. Also, it is best to avoid the temptation to gather "extra" bits of information that are "nice to know" but irrelevant to your objective. 3. Ask important questions first, demographic questions last - Since it is very easy for online survey respondents to abandon your survey, always ask the important questions first and the demograhic questions last. 4. Organize the questions in logical groups - Always organize the questions in logical groups. It makes it easier for your respondents to understand and answer the questions, thus increasing the quality of the results. 5. Use plain, easy to understand language - The most effective surveys always use plain, easy to understand language. Using unclear or ambiguous language will give you misleading results. So test your survey thoroughly to ensure that it is indeed easy to understand. 6. Avoid technical terms, jargon, and acronyms - If you use technical terms, jargon, and acronyms, your respondents might not understand them, get frustrated, and abandon your survey. So strictly avoid them. 7. Use even number of responses - Whenever possible, use even number of responses for multiple choice questions. That way the respondents have to give a positive or a negative opinion, they can't give a "neutral" answer. 8. Randomize the responses - Whenever it makes sense, randomize the order in which responses are displayed. This removes "order bias" from the responses. 9. Avoid unnecessary graphics and embedded components - Although it might be tempting to use graphics and embedded components, their use increases the time it takes to download and display your survey. So use them only when it is absolutely necessary and certainly don't overdo it. 10. Be sensitive to the feelings of your respondents - Always be sensitive to the feelings of your respondents. If you offend them, they might abandon your survey. So test your survey to ensure that it is not offending to any group of people. 11. Thank the respondents - Your respondents spend the time to take your survey. So never forget to thank them for completing the survey. 12. Keep it short - As a general rule, keep your survey short, simple, and to the point. © Web Based Survey Software 2004 About The Author This article has been copyrighted and has been reprinted with the permission of Web Based Survey Software (http://www.web-based-survey-software.org). If you want to reprint this article, please send an email to webmaster@web-based-survey-software.org to inform us and we will grant you the permission. But please ensure that this message appears at the end of the article and proper credits are given. nick@web-based-survey-software.org
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Raise Your Income! How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.The answer is astonishingly simple. Building Credibility for Your Business Small companies that rely on business-to-business sales often find it difficult to be seen as credible in the eyes of larger companies. If this is true for you, then this assessment might help you determine where you need to focus your attention in order to build your credibility. Take the Logo Litmus Test Here is your C.I. Is It Time To Revisit Your Marketing Strategy? Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just trying to get by-maintaining the web site, sending out occasional press releases, attending various networking events. Yes, you've endured our slow-to-grow economy, but how far have you deviated from your marketing strategy in order to survive? And to correct your approach, what new marketing programs should you add and what should you do first?Simplify what seems like an overwhelming task by asking the following questions:1. A Look at Color Brochure Printing Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. Niche with Passion and Reap Your Financial Rewards One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them. Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits What is Upselling?It means pre-selling any additional features of your products and services even before your customers make a purchase.For example, let's say you're selling a computer with a 15" monitor for $600. 50 Benefits Of Joint Venture Marketing What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Dont Advertise Your Business - Market It! Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. 6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?As a small business owner, it's all too easy to get caught up in the hype of new marketing techniques that promise quick rewards for little cash. I'll even admit that we copywriters are trained to overcome your psychological objections to buying what we're selling so that you're ready to whip out your wallet right then and there. 11 Powerful Marketing Tips Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase. How to Promote Yourself Or Your Company Through Award Competitions There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting. Attract Your Dream Customer Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. 4 Sales Strategies with Your Trade Show Exhibition Booth Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. Off the Shelf Small Business Mapping Software All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles. Corporate Branding and Trade Shows - 8 Tips for Marketing Managers Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. Did You Know Your Mind-Set IS Your Problem? How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business "Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In order to set up a great marketing strategy, you need to write it out in black and white. How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney! Do you know what Howard Stern.. Financial Services Marketing Insights: A Marketing Compass What we now call "marketing" began long before the name was coined. In the mid-1800s, traveling salesmen dressed "snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public.
|
| Good Credit Loans | home | site map | School Bus Clothing | Florida Pool Heating |
| © 2006 |
