| |
| |
|
Marketing Information |
|
|
|
Choosing Networking Functions
Time is a concern for all of us. We only have so much of it to give to our work, and then some to our families, our churches and some to ourselves. In today's business climate it is essential to spent our time wisely to maximize our productivity and satisfaction with our lives. One way that you can ascertain that the time you spend networking is most effective for you and the accomplishment of your goals is to choose your functions for networking strategically. This involves deciding on goals for your networking time and then seeking groups and functions that are geared toward the satisfaction of your goals. If your networking time is to be spent on business development, then you would want to focus your time, energy and financial resources involved with organizations and functions that are, by their design, for business development. Some Chambers of Commerce gatherings, business trade shows, and organized business associations meet for the expressed purpose of finding more business for each other. The people who attend these functions are there for the same reason you are - to meet new people, make new contacts, and generate more revenue. If you end up at a function that is more "social" in nature, and you are trying to do business, you will become very frustrated. Social functions are fun and relaxing, but a person trying to do business or make contacts there, could be very disappointed. If people are not in a "business frame of mind", doing business with them will be impossible. A clue to whether the function is "business" or "social" can often be found in the time of day that the function is held. Many "after-hours" functions, although billed as business-development functions, really are not set up to do business. If there is a non-structured agenda, than the chances are likely that this function will be a "wind down after the business day" gathering more than one for actually doing business. Another clue is to read the material that is produced by the organization about the function. What is the Mission Statement? What are the requirements to participate? Who is invited? What kind of marketing was done for the function? All of these will assist you in determining if a function will help you maximize your time and energy. The desire to be involved with functions that are not just for business has its advantages as well. There is a lot of mentoring, brainstorming and good will generated at civic functions- like Kiwanas, Elks, and Rotary. A person who attends these functions for reasons other than satisfaction of civic and personal goals will be equally as frustrated as the person attending non-business functions and trying to do business. There is a need and a place for both. If done properly, networking functions bring you closer to satisfaction of your personal and business goals. It is important to view these extra hours as productive. They take away from your family and personal time. They can be easy to skip because of the added amount of self-motivation required to attend them. Because of this, the quality of people attending these functions for the purposes of networking is higher, so your chances of meeting someone who can really help you are greater. Some old sayings never change- birds of a feather still DO flock together.... Nancy Roebke, is the Executive Director of Profnet Inc, a professional business leads generation corporation. We bring business professionals together in a non-competitive environment to help each other make more money. mailto:execdirector@profnet.org http://www.profnet.org Copyright c Nancy Roebke
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
25 Ways To Make Your Next Direct Mail Campaign Work This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. 3 Simple Selling Tactics The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business - regardless of what you sell, how you sell or where you sell it. Big Money With Folios One of the easiest, if not the easiest, ways of getting startedwith a profitable mail order business of your own is through thepromotion and sale of money-making folios or reports. Generally, the beginner purchases a series of thesereports-complete with reproduction rights. 7 Simple Marketing Tips Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business. Self Promotion Brings Business Success Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. Top 10 Ways to Create and Manage Opportunity Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to opportunities. 5 Tips on Establishing Yourself As An Expert In Your Community Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire ways to get visibility in your area.5 Tips on Establishing Yourself As An Expert In Your Community1. T.E.A.M Profit As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit"Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses. Networking the Media The media is a business's absolute best friend. It is THE source of information distribution to the masses. 5 Steps To Help Fail-Proof Your Growing Service Business Business startup and failure rates are scary.. Why Most Marketing Videos Dont Work Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable. Doing it with Class! Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came time to give me a new appointment, she would use a quarter sheet of paper to check off the appointment time. Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. Marketing Strategy - Shift the Focus Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they "hate it. Direct Mail Personalization A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters. Promotional Pen - A Pen by any other Name? Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Whats Your Selling Sentence? What's your Selling Sentence? If you have a business, you need a selling sentence.Sometimes called the Defining Sentence or the Secondary Statement, the Selling Sentence is the group of words that clarify and refine the the nature of your business when seen or heard with the name or logo of your business. Defining Moment Do you know your audiences? I mean really know them. I've just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. Non Products Exist in this World "Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. Tipical Mistakes in Marketing To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation:1. The desire of immediate successLaunching a promotion campaign through email can be compared the situation in which we want to reach the top of a hill with our car, starting from the base.
|
| Good Credit Loans | home | site map | School Bus Clothing | Florida Pool Heating |
| © 2006 |
