| |
| |
|
Marketing Information |
|
|
|
Do I Need an RSS Feed?
RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way. Benefits for Publishers 1.) Avoid Spam Filters Statisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in the cesspool of spam. RSS feeds effectively nullify spam as an issue. Requesting feeds allow users to maintain complete control over the content they view. Users can easily opt-in and out of feeds that provide content of interest or importance. 2.) Expanded Reach RSS allows publishers to reach a number of new and different markets that typically are less crowded with competition. Many small businesses are often slow to adopt or learn new technologies, giving businesses that lead the way a competitive advantage. 3.) Content Syndication Syndication of feeds increases exposure. 4.) Repeat Visitors RSS is all about repeat visitors. Users who have previously visited a site often have a stronger connection to the site and are more likely to purchase or trust the information on the site. 5.) Free web traffic As the internet has evolved, many webmasters have found that what was once free traffic must now be paid for in order to sustain decent visitor statistics. RSS is in a unique position to bring free traffic because they are content-driven, and if they include interesting or valuable information, will pique the curiosity of web-surfers and entice them to visit a particular site. 6.) Less Effort Newsletters and E-zines undeniably bring visitors, but the effort involved in creating, distributing and maintaining a newsletter can be a burden. Maintaining the list, ensuring the list is clean, growing the subscriber base, updating and removing bad e-mail addresses, all take time. RSS feeds are not burdened with those issues. There are easy-to-use RSS feed creation tools that require little effort, allowing publishers to recycle content, often simply cutting and pasting into RSS feed creation software. FeedForAll RSS feed creation - http://www.feedforall.com Consider supplementing existing communication venues with RSS. Place the contents of newsletters into feeds and measure the results. You might be surprised at the added traffic. Examples of various feeds with different intended purposes - RSS feed - http://www.rss-specifications.com/blog-feed.xml Establishing expertise in a specific field. Business Feed - http://www.notepage.net/blog-feed.xml Contains product and industry information. Marketing Feed - http://www.softwaremarketingresource.com/blog-feed.xml Builds relationships, endorses products in industry sector. RSS has potential to help companies develop strong relationships with consumers and creating brand loyalty with customers. While the world will not end tomorrow, nor will business come to a screeching halt if you don't use an RSS feed, there are a number of reasons online businesses should consider using RSS feeds. About the Author: Sharon Housley manages marketing for the NotePage http://www.notepage.net and FeedForAll http://www.feedforall.com product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
5 Tips to Grow Your Business Globally Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. Natural Marketing for Full Business Success Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. 5 Steps To Help Fail-Proof Your Growing Service Business Business startup and failure rates are scary.. What Does Your Business Card Say About You? - Making A Great First Impression! Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice. Off The Shelf Software for Making Business Lists Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. Developing a Contact List- Part One One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. People Do Business with People They Like People do business with people they know and like! In my networking classes I have been saying this for six years. Can't say I was the originator of it, yet it appears people are catching on. CRM System: Give Meaning to Your Data A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively. 5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Are You a Marketing Octopus, or a Marketing Worm? One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad. Unique Selling Proposition - Your Competitive Advantage! To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects. The Beginners Mail Order Business Guide No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation. Nine Must-Do Positioning Steps Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers?As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. The Art of the Business Card Use a business card as a note pad for recording important information.I am sometimes asked why I make such use of business cards. Hermey Wants To Be A Dentist December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer"©, network television's longest-running, highest-rated holiday special. From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family. Three Ways to Put Fresh Spins on Old Marketing Concepts Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming. 10 Simple Ways to Boost Your Sales IMMIDIATELY! Alright you've got yourself a nice website with a great design and a good steady traffic coming in.. Wise Man Marketing It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet. Make More Money with Marketing Metrics Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors. Marketing Lessons From TV's The Apprentice Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines.
|
| Good Credit Loans | home | site map | School Bus Clothing | Florida Pool Heating |
| © 2006 |
