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Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as many of your donors as you can. 1. They forget 2. They get distracted 3. They lose interest 4. They suffer financially 5. They die 6. You mail them too often 7. You don't mail often enough 8. You don't listen 9. You treat them like a stranger 10. They feel unappreciated 11. You make them mad ---- © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
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