| |
| |
|
Marketing Information |
|
|
|
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to build traffic at your website. A reciprocal link is where two websites agree to host a link to each other on their websites. These usually are placed on a special, 'links page', but sometimes in articles or other areas. Often, people have a hard time finding sites to exchange links with. The following is a guide to the practice. 1. Determine the profile of your target market. Who they are. What sort of things they like and do. 2. From this information, determine where these people would go on the net. What sites they would visit. 3. Visit these sorts of sites and decide on which ones to approach regarding exchanging links. (Some sites will be more promising than others. Some will attract more traffic, some a more suitable 'class' of traffic.) -Determine if they have a section for links. (There's no point asking them to exchange links, if they don't have a link section.) 4. Approach each site individually. Contact the webmaster, or if you can determine who this is, the person 'in charge' of the site. -You must visit the site first, and in the opening line of your e-mail, comment on some particular point about their site. This will help immediately diffuse the suspicion that your e-mail is another piece of spam. 5. In your e-mail, make your case for the exchange. Point out to them, the reason you believe the exchange will be mutually beneficial. (You both attract the same type of visitors, each site will help the other with search engine positioning, etc.) -Include a suggestion of the copy you would like accompanying your link. (And of course, ask them what copy they would like you to include with their link.) To find more potential exchange partners: 1. Visit the top five to ten search engines and search for the terms you think your target market might use when searching for a site like yours. (This is important. Use the terms your TARGET might use. Don't use your insider jargon, unless your target audience would use it too.) 2. Visit the top ranking sites on each of your searches and determine if their audience fits your target profile, and if they have links. Then go back and do step four and five with these sites. With this technique, you should have a healthy selection of links with a few hours of work. A bonus to having a large number of sites linking into your site is, a number of the search engines give extra ranking to sites that are 'popular'. And they measure popularity by inbound links. Keith Thirgood, Creative Director, Editor Thrive-on-Line http://www.capstonecomm.com Capstone Communications Group Helping businesses get more business through innovative marketing Markham, Ontario, Canada 905-472-2330 Subscribe to Thrive-on-line http://list.capstonecomm.com/mail.cgi?f=list&l=thrive_on_line
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Its Not All about the Cleavage! Or is It? Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. Does Your Marketing Pass This 10-Point Test? Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. 12 Lessons I Picked Up from Attending Seminars So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. A Forgotten Marketing Tool - The Postcard The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. How You Can Make Money From Competitors Easy Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. Tackle a Newsletter and Come Out On Top Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. Powerful Direct Marketing Numbers Direct Marketing works!Why? It works because it's personal. It carries a message, answers questions and gets orders. Trade Show Exhibit Booth - 7 Tips to Improve Yours Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits What is Upselling?It means pre-selling any additional features of your products and services even before your customers make a purchase.For example, let's say you're selling a computer with a 15" monitor for $600. How Would You Handle This? We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business professional. Why Your Sales Copy Should Be Written As If It Will Never Be Read At All! What is enthusiasm?Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or pursuit; [an] ardent interest. 10 Start Up Marketing Tips This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. Secret of Strategy - Part 2 How to Create Strategies That Work In Today's Markets. Of course you've heard that when you do what you've always done, you'll likely get what you've always got. Most Wanted Response... How To Make It Work "When I walked into the grocery store last Saturday, I was just 'browsing.' But. 25 Ways To Make Your Next Direct Mail Campaign Work This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. How Important is Your Marketing? Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. 3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money What is Marketing? There are many text book answers to this but I like these two definitions the most.To be successful, you have to understand what marketing is, and how to advertise. Create Free Internet Buzz with Your Workforce There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. Five Deadly Small Business Marketing Mistakes Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses.
|
| Good Credit Loans | home | site map | School Bus Clothing | Florida Pool Heating |
| © 2006 |
