Marketing Information

Do You Get Attention With Your 30-Second Introduction?


I went to a networking event the other day where the meeting leader said, "We're going to skip doing the 30-second introductions today because mine's so bad and it doesn't work that it nauseates me." I thought to myself, WOW! I'd skip the next networking meeting until I'd worked out a new introduction.


Do you get attention with your introduction? Are you prepared to introduce yourself at your next networking event or for when someone ask, "What do you do?" Consider these tips for developing an attention getting introduction.


1. Start With The First 10 Seconds. What if 10 seconds is all you get? Does your first sentence tell your listener enough so they understand what you do and inspire them to want to know more? Here's the simple, but effective approach. "I work with [type of clients] who have [these types of problems, issues or challenges]." That's it. Don't try to sugar it up or make it real catchy.


2. Avoid the What You Are Approach. "I'm an accountant" or "I'm a marketing consultant" or "I'm a financial planner" or "I'm a growth coach". You've heard them time and again. You've probably even done it yourself. The problem is your listener(s) may not understand what the title means or even worse they may fill in an incorrect definition.


3. Avoid the What You Do Approach. "I do small business accounting including sales tax and payroll" or "I provide business owners with mentoring and training in comprehensive strategies to improve bottom line results?" Tends to be boring and doesn't help the listener(s) understand what they get as a result.


4. Say How You Solved a Problem or Served a Client. Reinforce your first 10 second sentence with a second sentence that shows how you solved a problem or overcame a particular issue or challenge. "I help mid-sized accounting firms plan big conferences on a small budget. I just recently lined up free live entertainment for a firm that hosted 500 people in town last week."


5. Tell Them Why You Are Unique. What makes you stand out from the crowd? Maybe it's a unique model or approach for better results, focus on a specific niche, a guarantee, or extras that others don't provide. There are many ways to define your uniqueness that will help gain attention and make you memorable.


Make your introduction an attention getter. Start with the first 10 seconds. You can always build from there once it starts getting attention. Actually write it down and practice out loud several times until you can just say it naturally.

(c) - Kevin Dervin, KPD Marketing

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today.

Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.


MORE RESOURCES:

CMG Holdings, Inc., Creative Management Group Inc. (CMGO) to ...
MarketWatch - 6 hours ago
a full service global marketing, sports, entertainment and management communications company that operates in the sectors of talent management, ...


Brett Favre is a marketing dream for the Jets
MarketWatch - 2 hours ago
By Jon Friedman, MarketWatch NEW YORK (MarketWatch) -- Brett Favre, the great NFL quarterback, is a marketing savior for the New York Jets. ...


SmartCard Marketing Systems Inc. (PINKSHEETS: SMKG) Merchant Kiyss ...
FOXBusiness - 41 minutes ago
Contacts: SmartCard Marketing Systems Inc. Max Barone CEO 1-866-774-2555 maxbarone@gosmartcard.com Kiyss.com for Aboriginal Inquiries Pat Nolan Jr. ...
SmartCard Marketing Systems Inc.(PINKSHEETS: SMKG) Corporate ... MarketWatch
all 16 news articles


Blazers earn sports marketing honors
Bizjournals.com, NC - 51 minutes ago
The Portland Trail Blazers have collected kudos for their sports marketing and community service acumen. The University of Massachusetts named the team as ...


VSE Appoints Corporate Vice President of Marketing
MarketWatch - 6 hours ago
announced today that its Board of Directors has appointed Randy W. Hollstein as Corporate Vice President of Marketing, effective August 25, 2008. ...


Pro Golf Selects Marketing Firm Sussman Sikes to Support National ...
MarketWatch - 1 hour ago
The company is poised to return marketing to the forefront of its agenda, opening new franchise locations, expanding its online footprint, ...


Georgia State lands big name in marketing
Atlanta Journal Constitution,  USA - 12 hours ago
By Maria Saporta | Thursday, August 7, 2008, 06:38 AM It took 10 years, but Georgia State University’s business school landed a big name in the marketing ...


MediaPost Publications

Google selling Performics search marketing business
MLive.com, MI - 16 hours ago
The Publicis Groupe said Wednesday it agreed to acquire search marketing business Performics Inc. from Google Inc. The acquisition price and other details ...
Google Offloads Search-Marketing Business to Publicis New York Times
Google sells Performics search-marketing unit to advertising giant ... domain-B
Google Sells Off Search Marketing Division Of DoubleClick Search Newz
IT Business Edge - MediaPost Publications
all 115 news articles


Back-to-School and Marketing: FCAC Advises Students to Clearly ...
MarketWatch - 8 hours ago
... Sign Any Contract: 10 Things You Need to Know in time for the back-to-school season when young people face intense marketing efforts on school campuses. ...


Financial Post

Bell unveils new marketing campaign
Financial Post, Canada - 28 minutes ago
TORONTO -- It took BCE Inc. four marketing agencies and two years of planning to come up with a new logo that may be the simplest among major North American ...
Farewell Sympatico and ExpressVu brands, as Bell adopts new campaign Globe and Mail
BCE reports 2008 second quarter results FOXBusiness
all 137 news articles

Marketing - Google News

Good Credit Loans | home | site map | School Bus Clothing | Florida Pool Heating
© 2006