Marketing Information

Want To Be A Stronger Marketer? Work Your Marketing Muscles!


You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You've got to work your marketing muscles.


Just as an athlete needs to workout to stay in shape, if you want to get stronger at marketing, you need to work your marketing muscles. So how do you work marketing muscles?


1. Read Regularly. There is no shortage of resources out there folks. Find them and begin consuming them. There are books and newsletters and resources all over the web. Don't get overwhelmed by the volume of resources available. Pick one and commit to consuming it. Schedule a time that works for you and sit down and read that resource. Even if you only find one or two good ideas, doesn't that make you a little bit stronger?


2. Find Avenues To Write. Writing might be the single most important skill for effective marketing. "But I'm not a good writer" you say. Listen, you are a wealth of information about your business or industry, and writing is the key to sharing that information to attract business. Writing will also help you gain clarity about the value of your own services.


Practice writing regularly. Articles, tip sheets, your web site content, newsletters, sales letters, and case studies are all examples of things to be writing. Do the best you can and consider an editor or copywriter to review it if you're worried about it being great. You'll get better, and stronger, with practice.


3. Increase Your Speaking Ability. Much like writing, speaking is one of the most powerful tools for developing attention, interest, trust and credibility with your potential audience. This is not just standing up in front of an audience to give a presentation, seminar, or workshop, although these are great strategies. You've also got to be prepared to stand up and introduce yourself at networking meetings. Or more basically, you have to be prepared to answer that question, "What do you do?"


Confidence in speaking comes with preparedness and practice. Ever been to a networking meeting when someone stands up for their introduction and starts out with, "Um, Ok, let's see?"? Clearly not practiced and prepared. Spend time preparing for what you want to say when you introduce yourself and when someone ask, "What do you do?"


Just like exercise, even scheduling just a few hours a week to work your marketing muscles will begin to make a difference. Before you know it, you might be a pretty strong marketer.

(c) - Kevin Dervin, KPD Marketing

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today.

Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.


MORE RESOURCES:

FALA Direct Marketing closing up shop in Melville
Newsday, NY - Jul 19, 2008
BY MARK HARRINGTON | mark.harrington@newsday.com The Minnesota-based parent of Fala Direct Marketing has announced it will shutter its remaining location on ...


New marketing campaign aims to boost Danville tourism
Tri Valley Herald, CA - 4 hours ago
An up-and-coming marketing campaign called Shop Local First will target "mothers and daughters" and "ladies who lunch," town officials say. ...


BUSINESS MARKETING column: How much can you afford to pay for a ...
nwitimes.com, IN - 1 hour ago
They could either invest more in marketing and sales to increase sales volume or cut back on the work force, returning fulfillment capacity to the previous, ...


Recession threat means marketing tricks to win the Treaters...
Telegraph.co.uk, United Kingdom - 6 hours ago
...or the Justifiers, Vultures and other consumer types with distinctive ways of dealing with impending recession. Juliette Garside reports With consumer ...


ABC News

Anheuser-Busch to keep sports marketing strong
The Associated Press - Jul 17, 2008
Anheuser-Busch executives told The Associated Press in an interview Thursday that the beer maker will maintain its high level of sports marketing and ...
Budweiser to upgrade sponsorship of Kahne's team - Racing ESPN
Last call? Will takeover force Bud to scale back? International Herald Tribune
This Bud's for Who? Adweek
Forbes - The Associated Press
all 1,429 news articles


E-mail marketing company Constant Contact breaks ground in Loveland
ReporterHerald.com, CO - 18 hours ago
Constant Contact provides e-mail marketing and online surveys for about 200000 clients. In three to four years, Constant Contact could bring about 400 jobs ...
E-mail marketing firm breaks ground The Coloradoan
McWhinney and Constant Contact Break Ground to Launch Office ... MarketWatch
all 18 news articles


Program Allows Redemption of Gold Points Through December
MarketWatch - 12 hours ago
Carlson Marketing helps global Fortune 1000 clients increase their ROI by designing and delivering sales and marketing programs that drive measurable ...


Vice-President, Marketing and Sales
Seattle Times, United States - Jul 18, 2008
The ideal candidate will be responsible for marketing strategy, sales, and communications for all lines of KPS business and oversee the company’s business ...


Viral Marketing Helps Fuel the "Dark Knight"
WCAV, VA - Jul 18, 2008
Much of the hype surrounding The Dark Knight is generated online, through viral marketing websites. They give fans an opportunity to create their own space ...
Video: Ledger Lauded at 'Dark Knight' Premiere AssociatedPress
Ledger's death, sadly, is part of the buzz surrounding 'Dark Knight' Salt Lake Tribune
Hyping 'The Dark Knight' Michigan Times (subscription)
The Observer - Houston Chronicle
all 3,197 news articles


Publicity Virtual Assistants Help Authors Achieve Book Marketing ...
BigNews.biz (press release), MA - 5 hours ago
Margate, FL – (July 2008) Self-publishers and published authors alike often need assistance with the most vital aspect of their book journey, marketing and ...

Marketing - Google News

Good Credit Loans | home | site map | School Bus Clothing | Florida Pool Heating
© 2006